We’re here to help.  If you have purchased an Almighty Retail account, we are on call to answer any questions you may have (M-F 9AM-6PM PST). 


Reach us by:


PHONE:  818 752 8000
: AlmightySupport





Search Box/Account Name Search

The main search box at the top of each page only allows for searching under Account Name.  If you wish to search under other criteria please use Advanced Search.


Advanced Search

The Advanced Search functionality utilizes the true power of this database.  From the Advanced Search page you can quickly drill down and get to the exact accounts you need.  You may search on as many fields as you like, and after a search you can easily adjust the criteria without having to start over again.


To select multiple choices within one field hold down the CTRL key while clicking each selection. If you’re using a Mac, hold down the APPLE key instead of the CTRL key.


To unselect an option within one field, choose another option without holding CTRL, or hold down CTRL and re-click the choice you want to unselect.


The search field will search for whatever text you enter into the text entry fields.  To search for multiple options in a text entry field, separate entries by commas (i.e. “Seattle, Portland”)


If you choose multiple options within a search field, you will get all results that apply to any of your choices (this is an inclusive “OR” search).  For example, if you click “CA”, “WA”, and “OR” in the State field, you will get a list of all stores in California, Washington, and Oregon.


If you choose options in several different search fields, the results that come up fit the criteria of both fields (between fields is an exclusive “EITHER” search).  For example, if you click “CA”, “WA”, and “OR” in the State field; “Soundscan” in the Reports To field, and “College Town” in the Located In field, you will get a list of all Soundscan stores in college towns in California, Washington, and Oregon.


For further Advanced Search tips, see Info Fields below


Saving Searches

You can save any search by giving it a name in the box at the bottom of the page. This feature allows you to re-run the search crtiteria, and get a current list of stores, since the retail world is constantly changing.



Info Fields


Account Type

Note that our definition of Account Type doesn’t always match the Soundscan Strata. For purposes of this database, Big Box Retailer is a mass merchant-type account where music is just a fraction of the overall stock, Lifestyle/Other Account is also an account where CD sales are not the main product focus, Indie Chain is a small chain of 3 or more stores under the same ownership, and HQ defines the headquarters of a given organization. Please note the difference between Indie Store (1 or 2 stores) and Indie Chain – when doing a search for indies, you generally will want to select both these options.

If you want to stick to the Soundscan definitions of chain type, just search under the Soundscan Strata field.



We have listed the DMA for both Soundscan and non-Soundscan accounts. All stores that fall in the “Others” category are now accounted for, and you can even search under “Others” (helpful hint – if you want to find the “Others” stores in a given region search by the respective states and DMA> Others). Make sure you highlight Reports To>Soundscan when searching if you are only interested in Soundscan stores in a given DMA.

The number after the DMA name is its ranking in the top 100 DMAs. "Extended" DMAs (DMAs #101-200) are all "Others", as this is how they show on a typical Soundscan title report. DMA stands for Designated Market Area.

Tour Market

We ask stores which tour markets their customers attend shows in, which is why some stores have multiple answers here.  Please note that a Los Angeles store would not typically have Santa Barbara as a tour market, but customers of a Santa Barbara store will often go to LA for a show so that store would show Los Angeles as a tour market. 


You may find it worthwhile to search under DMA, City, or State as well when promoting tours.


Radio/Video That Impact Sales

This information was gathered from the stores directly, though with some chains we just added the info based on the genres that they sell the most of. We have tried to make it so that you can search on a number of criteria for radio stations (call letters, frequency numbers, "nicknames", even formats) though this is by no means an exact science. The radio stations should correspond to the stores as far as genres and signal ranges - in other words if you search for KROQ you shouldn't find any urban-only stores etc. Although most of the responses in the radio field are radio stations, when stores mention a video source (BET, MTV2, etc) as being a significant impact on their sales that information is in this field as well.

Radio station call letters are linked to Mediaguide for their playlist information. Simply click through the call letters and the playlist will appear in a new window. If call letters are not linked, Mediaguide does not monitor that station.

Please note that Mediaguide subscribers who also subscribe to Almighty Retail have the option of searching for an artist’s name, album title, or song title in Mediaguide. Once they get the airplay information, there is a link in Mediaguide that allows users to pull up a list of stores in the Almighty Retail database that are affected by airplay on those stations.


You’ll note that some store profiles include a chart link. You can view sales charts provided by SteetPulse by clicking on that link. Chart links in the profiles of non-StreetPulse reporters bring up charts published on the account’s own website.


Nearby Cinemas

We list any cinemas within walking distance of an account, and sometimes within a mile or so if it’s a cinema that the store tells us their customer base frequents. To market a soundtrack, if you have a list of the theatres in a given chain showing your film, you can type in “AMC” etc to get a list of all stores close to an AMC cinema. Type “independent” for list of all indie/art-house cinemas near stores if you are working an art house soundtrack.


Nearby Venue

The main purpose of this field is to make sure you have coverage at stores likely to be visited by artists on tour.  Therefore we made some judgment calls as to what constitutes “nearby”, and gave more leeway to indie stores vs chain stores.  We list venues if the store is either:


A) within a few miles of venues

B) near hotels where bands would be apt to stay or near downtown/foot traffic areas etc


C) an obvious high profile store in the market, even if not particularly close to venue hotel etc.


You will find more stores come up in the big metropolitan areas (Manhattan, Chicago, Philly, LA) because the nature of those cities means there is more of a chance that bands will visit these stores.  


Focus Genres

This field is subject to interpretation on both our end and the store’s, so it’s never going to be exact.  It should, however, paint a solid picture. Basically, we consider a store to have a given “Focus Genre” if they generally bring in most medium-profile and up releases and stock solid catalog within that genre.  For example, if a store carries 3 or 4 Coltrane titles we would not consider “Jazz (Classic)” to be a focus, but if they carry 15 or more it probably would be.  When stores tell us “we carry a little bit of everything” we do not take that to mean that they stock all Genres (unless of course that store is Amoeba, ha).


With many of the chains we receive their store rankings by genre and use this info accordingly, so the Focus Genre information for chain stores tends to be more consistent than for indies.  This also explains why, for example, one Borders in our database has slightly different Focus Genre info than another Borders- reflecting the geographic location, size of their music department, etc.


The genres themselves are pretty self-explanatory; these are the ones we use:


Adult Contemporary

Alternative Rock





Classic Rock


Country (classic)

Country (contemporary)







Indie Rock


Jazz (classic)

Jazz (contemporary)





Progressive Hip Hop







Urban Only


A few things to clarify about Focus Genres:


Note that “Urban Only” is the only option that is an umbrella term.  We left that option in because there are times when a label wants to hit only the “core urban” stores and since most rock and mainstream stores also carry R&B and Rap these days it helps to have a differentiator.  So for example you may find a store that shows Rap, Progressive Hip Hop, R&B, Soul, Urban Only all as Focus Genres.


Our definition of Alternative Rock is modern rock radio-type artists a la Creed, 311, Red Hot Chili Peppers.  We define Indie Rock as indie label artists like The Sea and Cake, The Shins, but also bands like Stereophonics and Built To Spill who technically have major-distributed records.


Other Genres
There are also some cases where we get more specific genre information from accounts - for example maybe they specialize in Celtic or Hawaiian or Black Metal. If so that information will also be added to the profile, and is text-searchable via the Other Genres field in Advanced Search. Please note that our data regarding sub-genres that accounts specialize in is by no means definitive.



Affiliations are coalitions a store belongs to or outside marketing programs they participate in 


Advertising Options

This refers to all advertising/co-op/promotional opportunities that occur outside the physical stores.


In-Store Promotions

Refers to all co-op/positioning/promotional opportunities that take place inside the physical store. 


POP Formats Used

We ask the accounts directly what kinds of Point of Purchase tools they will actually use, to avoid needless waste of these materials.


In Store Performance Capability

If the answer to this is “yes” and a store can do instores, it helps to check the General Notes section, where we try and put information about whether the store has a PA system or not, or sometimes stores only do DJ instores or signing instores etc.


On-Site Venue Sales

This relates to whether the store will set up a table and sell at venues, festivals, etc.  This can be especially important in cases where weighted indie stores sell at a venue at certain times which may boost Soundscan numbers more than if the band themselves sold the product.


General Notes

This field is a catch all for all kinds of information that doesn’t fit into the other categories, often anecdotal background info on stores, etc.  As far as what you might want to search on this, here are a few things that we list in General Notes when applicable – search on text strings you would search text on these

-reporters to Soundscan Hard and R&B charts (search example – “R&B chart”)

-rankings of top genre stores within chains, where applicable (we have this info for about half the big chains)

-whether a store has a PA for instores

… and more



What are GROUPS?


The groups function allows you to create, maintain and manage your own store lists.

Use the groups function to manage accounts that you have located in the almighty database without having to search for them every time you log in.

You can also use the groups function to print mailing labels, and call sheets, and keep notes on your favorite accounts


How do I create a group?


From the homepage, click on the “Groups” button,

on the “My Groups” page you will see a “create new group” button,

after clicking on this button you will be taken to a “create new group” page,

fill in the group name (example: “West Coast Tour”)

and the group description (i.e.: “use these accounts when sending POP for West Coast Tours”)

The notes field is provided for you to keep current on your store groups, these notes are viewable by other people within your company, you can phone in from the road and tell an assistant to print a mailing from the West Coast Tours list, etc.

Click “save changes” when you are done, you will be directed back to your “My Groups” page, where your new group will be listed.


How do I add accounts to my group?


On the search results page you will notice a checkbox to the left of each account name, check the box of the accounts you wish to add to your group and select your group name from the “add to group” pull down at the bottom of the list

You will be directed back to “My Groups” where you will be able to click on your group name and see the stores you have added on your “group detail page”.


How do I remove accounts from my group?


Select your group name from the “my groups” page

On the “groups detail page” you will see your store list, to the right of the store name is a delete checkbox

Check the boxes of the stores you wish to remove and click the “remove from group” button

To clear out your whole list, click the “select all button” and then the “remove from group” button


How do I change my group name, description, or edit notes?


From the “my groups” page

Click the edit button to the left of your group name

Make the desired changes

Click “save changes” when you are finished



Printing mailing labels


Labels can be printed after you have completed your search and gotten a list of your desired stores (search results page) or from Groups you have created


Select the stores you wish to print labels for by checking the boxes to the left of the store name (you can quickly “select all”).


Click the “print labels” button at the bottom of the list.


Choose the contact type you want the labels addressed to, and the Avery format in which you would like your labels printed


Click on the “print labels” button and wait for a PDF file to load. After previewing the labels you can print them out by clicking on the printer icon on the upper left side of the toolbar or by clicking on the “file” tab and then clicking the “print” option

Call Sheets


Call sheets allow you to quickly print prefab forms for staffers to use when calling stores for tracking, etc.  Call sheets can be printed or saved as an excel spreadsheet.


Call sheets can be printed after you have completed your search and gotten a list of your desired stores (search results page) or from Groups you have created


Select the stores you wish to include on the call sheet by checking the boxes to the left of the store name (you can quickly “select all”).


Click the “call sheets” button at the bottom of the list.


Choose the type of contact you want called and choose up to 7 headers based on what you want your callers to ask about.  Each of these headers will show as a column on the page.  Give the call sheet project a name, which will show at the top of each printed sheet


Pick a format for your call sheet. “Printout” is an HTML document you can bring up in a browser window, print, and enter in data by hand. “Excel” allows you to input data directly onto sheet and it’s saveable and emailable. After you click “Excel” you must choose the "save" option.



User Notes


User notes are designed to help you save and keep track of personalized information that you have created for the different accounts you use in the Almighty Database.


User notes can only be seen by people within your own company, subscribers belonging to other companies will not be able to read your notes.


Create your own user notes from the store profile of the account you wish to make notes for.  At the bottom of the store profile to the right of the “general notes” field, you will see a “user notes” field with an “edit” link next to it.


Click on “edit”

You will be taken to the notes page

Type your info into the blue “notes” box

After you are done hit “save my user note” and your note will be saved to the user profile, and will be visible in the user notes field only to you and other accounts under your company’s login.



User Contacts


You have the ability to designate or add your own User Contacts to any account.  You might have relationships at favored accounts that aren’t the “manager”, “owner”, and “buyer” people in our list.  Since these are the prefab choices for mailing labels, adding your own contacts can make printing mailing labels or call sheets easier for you.

Note that if you designate multiple user contacts, mailing labels will be generated for each of them while the first user contact you pick will be used for call sheets.


Only you can see your User Contacts; even others within your company will not be able to see these, since they may have a different User Contact at a given account.


Create your own user contacts from any store profile.  At the bottom of the list of contacts you will see a “choose Your Contact or Create”


From here you can set any of the existing personnel as Your Contact, or you can create a completely unique contact by clicking on “create”


If you decide to “create” you will be taken to the new contact page


Type your contact info into the blue "title", "name", "phone", "fax", and "email" boxes.


Hit “save” and your contact will be saved in the contact list on the store profile, and will be visible only to you.

Macintosh Users


There are a couple differences between the Macintosh and the PC when using our system.

1. Macintosh users may need to hit 'refresh' on certain screens after updating information. We have especially noticed this when adding new groups as the old page gets 'saved' by your computer.
2. Macintosh users should use the 'command' or 'open apple' key instead of the 'control' key when selecting multiple items in multiple select boxes. Selecting a range of options can still be accomplished using the shift key.
3. Macintosh users may have alignment problems in printing mailing labels directly from their browser (an Adobe/Microsoft glitch). The solution is to save the resulting mailing labels as a pdf and then open it with Acrobat rather than opening printing the mailing labels from an IE browser window.
4. Users of the Camino browser may not see a scroll bar on some selection windows and should use the arrow keys to make selections.

We are constantly working to make our system compatible with the various platforms of our users, but due to the variety out there (and the lack of variety in our office), we welcome any reports of platform specific problems and we will proactively attempt to address any reported issues.

Other Info

Closed Stores


Our policy is to leave closed, or closing stores in the Almighty database for 6 months so that users have a chance to see when a store they work with has shut down.

Used Stores


Some users have expressed an interest in being able to look up Used stores in addition to those that carry new product, so we have chosen to leave Used-only stores in the Almighty database. However, we do not pretend that our database is comprehensive when it comes to secondhand record stores. Store profiles are generally not filled out for Used stores though we do confirm that they are still open. These stores will generally only appear when searching under geographic criteria.