The Almighty Institute of Music Retail database allows you to quickly find the stores reporting music sales to Nielsen Soundscan, HITS, Street Pulse, No Depression, and CMJ.
Knowing which stores are reporters to Nielsen Soundscan and other charts can help you focus your retail marketing and promotion efforts to those stores where the sales will count towards a possible chart position.
Executives at labels and distributors have told us that they find it nearly impossible to keep up a comprehensive database of retail music stores and their sales reporting status, since the storesí reporting status and personnel frequently changes. Out of necessity, we built this database ourselves so labels and distributors would have a source to turn to for this valuable information. The Almighty database required substantial resources and a year in the making, but the end result speaks for itself.
Our mission is to better facilitate communications between record labels/artist managers and retail music stores, including those that report to Soundscan, Street Pulse, No Depression, CMJ, and Hits.
Traditional brick-and-mortar retail still accounts from more than 80% of total U.S. prerecorded music sales. As such, CD retail promotion is still an integral part of developing new artists, especially at the indie-store level. Now more than ever, it is imperative that record labels work more efficiently with retail music stores, especially those that report to Soundscan and other sales charts.
Labels now have significantly less staff to work retail than they did in the Ď90s, so itís essential that those remaining staffers have the tools, including the Almighty Retail database, which will allow them to do their job in an efficient manner.
Our goal at Almighty is to provide tools that allow labels to have all they information they need to effectively market their titles to all music retail stores, including those that report to Soundscan and other sales charts.
• See ways to promote your release at independent retail.
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